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Marketing

Consumer Trade Shows

There are many trade shows that allow wholesale vendors to interact with the general public. This is often done as a way for companies to...

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Marketing

Educate Your Marketplace

Businesses have the burden of informing consumers about their products or services before purchase. A good business owner understands that a potential customer may not...

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Marketing

New Product Development

There are millions of products on the market today. Stores have expanded greatly with items that were unheard of even a few decades ago. It...

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Nothing makes a company more memorable than creating its very own mascot. The goal is to help consumers see a physical representation of the company and associate it with the name of the business or its product. There have been many companies that have successfully used mascots to identify their brand. Some companies have used animals such as dogs and cats. While some of the more successful brands have used live animals, animated mascots have also been popular. Whether real or cartoon, these mascots represent the company by becoming an accepted part of life for consumers. Their public antics, real or imaginary, will become the next day's water cooler discussion if they are successful.