Consumer Trade Shows
There are many trade shows that allow wholesale vendors to interact with the general public. This is often done as a way for companies to advertise their new product lines. Seasonal items are popular at these types of shows. Home goods and companies that produce vehicles for the general public often hold consumer shows. Many of the items they sell are costly. Consumers see them and have an idea of how much it will cost and can plan for their purchases. Home improvement items such as in-ground pools are often showcased at home shows.
Companies that sell smaller items to consumers like to get their name across through trade shows. A company that sells leather goods will often attend consumer shows. While many consumers will not be interested in thick leather jackets during the summer months, the company will have their leather jackets on display. They will do their best to let potential customers know where their jackets can be bought when they are needed. They also ask shoppers about local stores where they shop. This gives the leather company leads on where to wholesale their product in different markets.
Car and motorcycles shows are very popular with the general public. They often go to see what is new on the market. Consumers want to know what they will be able to buy during the next year. If the price is high, they may be able to plan how to finance their new vehicle by attending a show. Many vehicles are not sold by manufacturers to the general public. They prefer to market through their local dealerships. Attending these types of trade shows is simply a way to help the consumer identify what they like in a new vehicle.
Home goods shows are very popular. Many shows include just about any items a home would need. This includes everything from flooring options to gardening displays for local plant nurseries. Consumers at these shows may be able to buy directly from the manufacturer. Doing this saves the consumer money and allows the manufacturer to make extra sales. Most of these types of trade shows are to give consumers ideas on how to remodel their home and showcase a company's products for that process.